Ecommerce Content Production Guide

What it solves

Ecommerce assets need to communicate a product benefit while fitting a specific platform and audience. A marketplace listing, a TikTok Shop clip, an Instagram post, and a lifestyle ad should not share one undifferentiated prompt. Start by identifying the SKU, channel, and source material.

Standard workflow

1. Read cheatsheet.md
2. Read confirmation-gates.md
3. Confirm the product category, platform, and input assets
4. Draft the production workflow
5. Open the reference for the selected vertical
6. Produce prompts, operating steps, and batch-variation rules

Ask before generating when the category, platform, or source assets are unclear. A prompt for a fashion lookbook is structurally different from one for headphones or a skincare product.

Vertical routing

Fashion
  Read: references/fashion.md

Consumer electronics
  Read: references/3c-digital.md

Beauty / home / pets / wellness
  Read: references/verticals.md

Shared production patterns
  Read: references/workflows.md

Consumer electronics

Lock the product geometry before styling the scene. Separate hero product views, material details, feature visualisation, and real-world usage into different shot types. For complex perspective posters or exploded views, use a sketch or reference image to anchor the hardware structure before image-to-image generation.

• Keep product proportions and key controls stable across the asset set.
• Reserve clean space for copy instead of asking the image model to render dense text.
• Use a visual hook and pacing for reversal ads or fan and speaker campaigns, not only glossy rendering.

Fashion

Fashion production works best when the person, garment, and setting are managed as one system. Separate flat lays, hanging shots, model images, and turnarounds. Detail pages prioritise fit, fabric, and use context; UGC prioritises phone-camera realism, believable gestures, and a clear action chain.

• Build a stable garment and model reference before creating a lookbook.
• Create a lifestyle first frame before expanding a white-background product image into a short clip.
• For mirror selfies and buyer-style content, authentic framing matters more than cinematic lighting.

Other verticals

Wellness content benefits from benefit visualisation, spoken explanation, and time-based change. Home products need credible scale and contact with the room. Beauty usually splits into texture close-ups, model use, seasonal key visuals, and short-form video. Pet commerce works better with a light narrative and an anthropomorphic situation than with a product placed beside an animal.

Scaling one product into an asset set

Treat each SKU as an asset pool. Start with a consistent scene language, then derive the hero image, detail-page panels, video first frame, and advertising variations. Keep the palette, camera language, model type, and product scale stable so a batch still reads as one brand.

For a deeper workflow from a white-background image, continue with the white-background scaling guide. For premium advertising, see brand-ad-cg; for narrative video, see ai-video-director.

Recommended output

## Product category and platform
## Input assets
## Workflow steps
## Tool and prompt notes for each step
## Batch variation strategy